M&M recognizes farmers, agri institutions at 9th Samriddhi India Agri Awards

20 Mar 2019 Evaluate

Mahindra & Mahindra's (M&M) Farm Equipment Sector has declared the winners of the Mahindra Samriddhi India Agri Awards (MSIAA) 2019. Instituted in 2011, the Mahindra Samriddhi India Agri Awards are bestowed upon farmers and institutions to recognize their noteworthy and purposeful contributions in the field of agriculture, the backbone of the Indian economy.

At the awards, Mahindra reinforced its commitment to Farming 3.0, the new age in agriculture defined by Innovation and Technology. Launched in 2017, Farming 3.0 is based on advanced farming techniques and leverages synergies of various agricultural stakeholders for a concerted effort in driving farm tech prosperity. The key components of Farming 3.0 include Smart Farm Machinery, Precision Farming, Digital Platforms, Custom Hiring services and a Connect with the Ecosystem.

Mahindra & Mahindra is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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