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Tata Motors reveals its upcoming Harrier VIVO IPL TV Campaign

25 Mar 2019 Evaluate

In a build up to the commencement of the much-awaited VIVO IPL 2019, Tata Motors has revealed a TV campaign comprising a ‘Mini-Series’ of TV Ads, that hinges on the story of ‘Love At First Drive’. After an extremely successful partnership last season, Tata Motors will showcase its newly-launched, flagship SUV-Harrier, at the vaunted tournament this year.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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