Pidilite Industries unveils new TVC campaign

Pidilite Industries has unveiled its new TVC campaign featuring Amitabh Bachchan, along with an interesting set of aquatic creatures. The TVC urges home owners to avoid taking a shortcut, while constructing their new home and engage in ‘total waterproofing’ with Dr. Fixit, to avoid future cost and damage to their homes.

Dr. Fixit commercials are known to educate Indian consumers about waterproofing while constructing their new homes in their usual light-hearted and humorous fashion.

Pidilite Industries is a well-known name in the adhesives market. The company has diversified into various segments such as adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials, industrial adhesives, industrial and textile resins and organic pigments and preparations.