Dish TV India, direct to home (DTH) service provider, is eyeing semi-urban and rural India as the next growth opportunities. As part of this initiative, the company plans to introduce DTH subscription in 42 cities other than major metros where digitization has been mandated by the government.
Recently, Dish TV has introduced a standard definition box with recording facility branded Dish+. A standard definition box is priced at Rs 1,690 and as part of promotional strategy the company is offering 4GB pen drive free.
