Thomas Cook (India) has entered into a strategic agreement with Sentosa Development Corporation (SDC), Singapore to bring more tourists from India to Sentosa, a holiday island-in-the-city that is home to a diverse array of novel leisure experiences.
Thomas Cook India and SDC have entered into the three-year strategic agreement to deepen the relationship between both parties, strengthen Sentosa’s position as a top-of-mind destination for all Indian tourists visiting Singapore, increase Sentosa’s capture rates of the India market particularly in Tier 2 and 3 cities, and grow visitorship to and spend on the island. To this end, both parties will collaborate on a multipronged effort comprising activities such as product development, joint consumer promotions, as well as publicity to raise Sentosa’s profile in the India market.
Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.
