Max Financial Services’ JV to mark 6th of every month as Protection Day

07 May 2019

Max Life Insurance, one of the leading life insurers in India, is a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Company will dedicate 6th day of every calendar month as ‘Protection Day’ towards driving awareness around the concept of financial protection.

The decision come closely along the lines of the Company’s recently launched Max Life India Protection Quotient survey conducted in association with Kantar IMRB which essentially indicated that the degree to which the Indians feel protected from financial uncertainties was abysmally low at 35.

Max Financial Services, a part of the $2 billion Max Group, is the holding company for Max Life, India’s largest non-bank, private life insurance company.

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