Balkrishna Industries (BKT), India's leading manufacturer of off-highway tires, has signed on with Asian Paints Bharat Super League (BSL) as the ‘powered by’ sponsors, which is in its second edition. As ‘Powered By’ sponsors, BKT's association with BSL will range across multiple areas including promotion and branding.
BSL will be conducted across four states namely, Rajasthan, Haryana, Uttar Pradesh (UP) and Tamil Nadu. The tournament will kick-start from May 08, 2019 in Rajasthan and will conclude in the first week of July, 2019.
Balkrishna Industries operates mainly in the business segment of tires.
