ICICI Bank unveils new technology-based initiatives to make banking simple and effortless

24 Aug 2012 Evaluate

ICICI Bank, India's largest private sector bank, in a bid to provide facilities to its customer has unveiled a range of new technology-based initiatives to make banking simple and effortless. The new initiatives launched by the bank are 24x7 Electronic Branch, Tab Banking, Bank-on-the-Move, E-Locker and Help-on-Tab.

The 24x7 Electronic Branch is a one stop shop for all the banking transactions whereby, customers can transact on their own, at a time of their convenience with the help of various automated devices and kiosks. The Tab Banking gives a potential customer the convenience of opening his bank account at his or her home or office.

Besides, keeping with its commitment to reach out and facilitate banking in areas where there are no branches and ATMs, the bank has unveiled a new tool Bank-on-the-Move. This will be a POS terminal with an in-built GPRS and Wi-Fi connectivity to carry out various banking transactions in remote locations. The bank has introduced E-Locker for its wealth customers. E-Locker is a virtual online locker, which is available on the ICICI Bank internet banking platform while Help-on-Tab will allow its branch staff to pre-process customers’ transactions while the customers are waiting to get serviced in the branch.

This new initiatives by the bank is in line with its ‘Khayaal Aapka’ philosophy of keeping the customer’s needs as the focal point of business.

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