Thomas Cook fosters family bonding through travel

11 Jun 2019 Evaluate

Thomas Cook (India) is fostering family bonding through travel, with specific focus on Father-Child bonding tours, in a run up to Father’s Day. With an increasing trend of father-child travel to both domestic and international destinations, millennials are opting to gift travel experiences rather than conventional options.

Thomas Cook India data has indicated a 30% rise in male travellers aged above 45 years and post -retirement as compared to 2018. With over 90% holidaying with their families, ‘Dad and Me’ travel is fast gaining ground today. For today’s cash rich, but time poor generation, the emotional appeal of travelling to spend quality time with their Dad is resulting in strong demand for outdoors-adventure, music and culture tourism; sports tourism being a significant driver.

To leverage this significant trend, Thomas Cook India had recently launched a digital video campaign CricketDateWithDad close on the heels of Father’s Day (June 16, 2019) and in sync with the on-going ICC Cricket World Cup. The video brings to life the little nuances of a father son bond, strengthened through the game over the years and taking one on a trip down memory lane to relive their precious memories. 

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

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