SBI cards unveils another innovative service offering ‘Click2Card’

29 Aug 2012 Evaluate

SBI Cards, the second largest credit card issuer in the country and a joint venture between State Bank of India (SBI) and GE of the US has launched another innovative service offering ‘Click2Card’, which will offer significant benefits besides targeting to the customers who are increasingly transacting on the Internet.

On a specially designed secure web interface, Click2Card allows customers to enter their details after which its application for the credit card is approved, declined or referred will be decided on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms. This gives the customer a real-time experience, and is updated on the status of his or her request instantly.

Meanwhile, the system sends back a soft approval i.e. approval in principle and the assigned credit limit for all approved or referred applications. In order to complete the documentation requirement the customer is contacted by SBI Cards representatives. The documents and the information provided on the online platform need to match with those provided to the representative.

SBI Card aims to acquire about 3,000 customers through this initiative in next four months. The company, which has issued about 23 lakh cards, aim to open 25,000 accounts next year through online mode.

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