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Tata Motors planning to deepen its reach in rural markets: Report

11 Jul 2019 Evaluate

Tata Motors is reportedly betting on rural markets and is planning to deepen its reach in the segment. The company will also be focusing on product interventions, increased retail push and enhanced marketing initiatives on its digital platforms to bolster growth.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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