Thomas Cook reports 25% growth in foreign exchange student business

23 Jul 2019

Thomas Cook has reported a robust growth of 25% Year-on-Year, from its foreign exchange student business. Given the strong growth potential of the segment, the company has launched the second edition of its Study Buddy programme - a focussed initiative to catalyse demand and expand its student market-share pan India. The introduction of the Study Buddy programme has been strategically timed to target the critical booking window for student travel.

The Study Buddy programme is available across Thomas Cook India’s omni-channel network, including its portal Thomascook.in, its Forex app, its contact centres and over 150+ foreign exchange outlets pan India, and extends over a 3-month period, ending September 30, 2019.

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

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