India’s services sector activity bounced back in the month of July, aided by rising new work intakes. As per the survey report, the seasonally adjusted Nikkei Services Business Activity Index jumped to 53.8 in July from 49.6 in June. Further, the Nikkei India Composite PMI Output Index -- which measures both manufacturing and services – surged to an eight-month high of 53.9 in July as against 50.8 in June.
The survey showed that new export work rose for the fifth straight month in July. Moreover, job creation picked up to the strongest since early-2011 in response to strengthening demand conditions and upbeat predictions for the economic outlook. The report found that unfinished business across the Indian service sector increased at the slowest pace in 2019 so far. The rise was marginal and broadly in line with the long-run series average.
Another positive development in July included the continuation of subdued input cost inflation. This led to only a marginal increase in output prices over the month. Besides, companies expect advertising efforts and strengthening market conditions to support growth in the coming 12-month period.
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