Radio City strengthens its bond with Lucknow Metro Rail Corporation

05 Aug 2019 Evaluate

Music Broadcast’s part -- Radio City has acquired commercial rights to sell ad space at the Lucknow metro stations, offering a unique in-transit entertainment experience for commuters. Radio City, which was earlier operational for 8 metro stations, will now enthrall Lucknowites across all 21 metro stations of Lucknow Metro Rail Corporation (LMRC) with curated content and music for three-years.

As part of this association, Radio City will not only be able to sell ad space but also entertain commuters with specialized content like foot tapping music and interesting trivia about the City of Nawabs. In tandem with Radio City’s brand philosophy and music strategy of offering mood-mapped music, the playlist will be topical and in sync with the preferences of Lucknowites and will be refreshed every fortnight.

Radio City, a part of Music Broadcast is a subsidiary of Jagran Prakashan. Music Broadcast operates a network of FM radio channels in India. It broadcasts Hindi and international music in various genres, such as film, non-film, Sufi, ghazals, lounge, current, and retro, as well as various advertising and entertainment solutions.

Music Broadcast Share Price

6.65 0.08 (1.22%)
30-Dec-2025 16:59 View Price Chart
Peers
Company Name CMP
Zee Entertainment 89.75
Sun TV Network 575.65
GTPL Hathway 97.69
Network 18 Media Inv 42.74
TV Today Network 141.45
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