Max Financial Services’ JV launches ‘Speed Dial Your Partner for Life’ initiative

Max Life Insurance, a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Company, has launched one-of-its-kind initiative, ‘Speed Dial Max Life Insurance - Your Partner for Life’ further reinforcing its customer obsession.

Under this initiative, Max Life will endeavor to assign every customer a dedicated relationship manager, known as the ‘Partner for Life’ for all their policy-related service needs. Through this unique initiative, the ‘Partners for Life’ will act as enablers to provide a one stop solution on call, shortening the average wait time a customer has to go through, to get their queries answered. They will also educate customers on the company’s digital service solutions and new products offerings, if inquired.

Max Financial Services, a part of the $2 billion Max Group, is the holding company for Max Life, India’s largest non-bank, private life insurance company.