TVS Srichakra has launched the brand ‘TVS Eurogrip’ targeted at meeting the needs of the millennial customer. The company is born out of extensive consumer research and significant investments in global R&D, design and technology platforms.
The company is aiming that the introduction of TVS Eurogrip will fuel its growth aspirations and carve a specialist positioning that will help strengthen its partnerships with vehicle manufacturers and create new benchmarks in the replacement market.
TVS Srichakra is engaged in the business of tyre manufacturing. The company provides a complete range of two- and three-wheeler tyres and tubes catering to the domestic market and industrial pneumatic tyres, farm and implements tyres, skid steer tyres, multipurpose tyres, floatation tyres, etc.