Mahindra & Mahindra (M&M) has launched its new TVC campaign for its premium multi-purpose (PVM) vehicle Marazzo. Christened as ChooseTogetherChooseRight, the campaign will build a strong emotional connect with family-car buyers.
The insight-based TV commercial aims to amplify the collective role of today’s family in the choice of a new car. It also corroborates on the ever-evolving role of women in making family decisions, in this case, choosing Marazzo as the family-car.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.