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Mahindra Group reinforces its long-term commitment towards environment

30 Aug 2019

Mahindra Group has reinforced its long-term commitment towards the environment with the announcement of its maiden citizens’ movement initiative ‘CelebrateDifferently’.

Mahindra Group recognized that organizations alone cannot drive exponential impact to combat climate change, hence the citizen movement was brought to life. The three months long campaign has culminated with engagement (likes, shares and comments on the hashtag) from 4.5 million citizens on CelebrateDifferently. Under the Mahindra Hariyali initiative, Mahindra Group will now plant equivalent number of trees over the next four years to ‘RiseAgainstClimateChange’.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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