Orient Electric is planning to introduce internet of things (IoT) enabled products in segments like consumer and commercial lighting. The company, which has formed a retail partnership with Italy-based small appliances maker De’Longhi Group, also looks to expand premium brands De’Longhi, Kenwood and Braun to tier-II cities besides metro markets. The company is working with a few established players and innovative startups to develop consumer-centric smart products.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears. It is largest manufacturer and exporter of fans from India with a dominating presence in over 35 international markets.
