Balkrishna Industries (BKT) has become the 'Official Global Partner' of La Liga, in an effort to accelerate awareness of its brand globally.
La Liga is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. La Liga, based in Madrid, is responsible for the La Liga Santander and La Liga SmartBank leagues and the television production, which in the 2018/19 season reached more than 2.7 billion people globally. The partnership takes immediate effect and will run for three years.
Balkrishna Industries operates mainly in the business segment of tires.
