Marico’s Hair & Care unveils new campaign ‘Khule Baal Befikar’

03 Dec 2019 Evaluate

Marico’s Hair & Care, youthful and contemporary hair nourishment brand has unveiled their new campaign ‘Khule Baal Befikar’ that celebrates the joy of ‘Khule Baal’ or open hair. The film was conceptualized and shot by BBH India with Chrome Pictures and is currently on air in Hindi speaking markets.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.

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Company Name CMP
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