Vakrangee to launch Rural focussed Vakrangee Kendra loyalty program

04 Dec 2019 Evaluate

Vakrangee is all set to launch India’s first Rural focussed Vakrangee Kendra loyalty program to recognize its customers loyalty by providing them extra benefits and a more rewarding & better experience across its network of Nextgen Vakrangee Kendras.

The reward program aims to be one of the India’s largest rural focussed loyalty programs with a clear focus on the untapped and underserved Rural customer base. The program is more personal and relevant to customer by rewarding customers for what and how they shop at their nearest Nextgen Vakrangee Kendra. The program will offer personalized offers, access to exclusive events and services as well as opportunities to earn points for its loyal customers.

Vakrangee is the unique technology driven company focused on building India's largest network of last-mile retail touch points to deliver real-time banking, insurance, e-governance, ecommerce and logistics services to the unserved & underserved rural, semi-urban and urban markets.

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