Thomas Cook witnesses 25% growth in demand for Bollywood inspired travel

20 Dec 2019 Evaluate

Thomas Cook (India) has witnessed a significant surge in demand of over 25% for travel to iconic Bollywood locations. Hence to cater to this high growth opportunity, the company has launched Bollywood Blockbuster Vacations- unique group tours to the most picturesque locations across Europe. The itineraries intend to put the traveller in the spotlight, making him/her the protagonist of their Bollywood travel movie.

The company’s consumer analytics has revealed that India’s fascination for Bollywood is witnessing a strong and growing demand for movie inspired travel. With ‘Film Tourism’ clearly trending, and Indians setting their travel goals around movie themes, the company’s launch of its Bollywood Blockbuster Vacations intends to capitalise on this viable business potential. Additionally, unique movie-inspired experiences and photo stops on tour offer braggable rights- a strong driver in today’s social sharing economy.

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

 

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