Tata Motors inks partnership with what3words

24 Jan 2020 Evaluate

Tata Motors has entered into partnership with the innovative location technology provider, what3words. Tata Motors is the first manufacturer in India to bring what3words addressing system in its cars - in the new Nexon. In a first for the Indian automotive industry, the partnership with Tata Motors and what3words will enable car-drivers to enter a what3words address by voice or text input, and then navigate to the accurate address within 3 meters of the destination location.

This is especially relevant in the Indian context, where addresses are non-standard and complex network of roads make it difficult for last-mile navigation. This accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers. The what3words App is available in 40 languages, including 8 Indian languages: Hindi, Bengali, Tamil, Telugu, Marathi, Urdu, Kannada and Malayalam.

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.

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