Mahindra & Mahindra’s (M&M) electric vehicle arm -- Mahindra Electric has unveiled a new corporate brand identity with a new logo and tagline - ‘Spark the New’. The new brand identity is meant to give the brand a renewed thrust to achieve its global ambition of being a leading player in electric mobility technology solutions.
The identity also simplifies the portfolio so that the vehicles and hardware solutions are offered under ME branding and the software solutions are offered under NEMO branding. The new identity further enhances the brand for a digital world by ensuring the logo works seamlessly on digital assets as well as on the EV components and vehicles. This move will help the brand approach the Indian and global markets with a clarity of purpose and a sharply defined identity.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.
Company Name | CMP |
---|---|
Maruti Suzuki | 12401.40 |
Mahindra & Mahindra | 2506.45 |
Mercury Metals | 70.09 |
Hindustan Motors | 35.16 |
Suzuki (India) | |
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