M&M’s arm invests in 'CarandBike.com'

01 Feb 2020 Evaluate

Mahindra & Mahindra’s (M&M) step down subsidiary -- Mahindra First Choice Wheels (MFCWL) has invested in CarandBike.com, amongst the top-3 online auto portals in the country, and partly owned by NDTV. Pursuant to this investment, while NDTV will exit the CarandBike portal business, Praveen Loganathan, currently the CEO of CarandBike, will continue to lead the business, which will operate as a independent company.

The flagship weekly TV show, The CarandBike Show, anchored by Siddharth Vinayak Patankar, will continue airing on the NDTV network; and any online content around cars and bikes including the latest news will be featured on NDTV.com, the world’s 17th largest news website.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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