M&M unveils theme ‘Driven By Purpose’ for 15th Auto Expo

05 Feb 2020 Evaluate

Mahindra & Mahindra (M&M) has unveiled a theme ‘Driven By Purpose’ for the country’s 15th Auto Expo, to address a larger good that touches and transforms lives through innovative, future ready products and mobility solutions.

Under this purpose statement, the company is showcasing a wide and varied range of its concept vehicles, EVs, passenger and commercial vehicles, as well as technology solutions. Mahindra’s Rise philosophy of driving positive change resonates well with this year’s theme as the company addresses the consumers’ needs for a better today and a sustainable tomorrow.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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