Tata Power leverages power of TikTok to announce ‘I Have the Power Challenge’

13 Feb 2020 Evaluate

Tata Power has extended its powerful ‘I Have the Power Challenge’ to the renowned short video content app - TikTok with the intention of appealing to ‘Gen Z’ to engage with their recently launched nation-wide campaign ‘I have the Power’.

The objective behind this partnership is to inspire Millennials and Gen Z generations to build a sustainable India & make a difference by contributing to a cleaner tomorrow.

Tata Power Company is India’s largest integrated power company with a growing international presence.

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