Blue Star has charted a three-pronged strategy for the next phase of growth and to improve market share from 12.5% in FY19 to 15% in the room AC market in the next four years. The company is planning a brand repositioning, aggressive push into small towns and a new range of innovative products.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
