HDFC Bank has joined hand with the country's largest airline IndiGo to launch a co-branded credit card, which will effectively work like a loyalty programme for the carrier. Labelled Ka-ching, the card will offer many benefits like complimentary air tickets, lounge access, 5 percent cashback or reward points on Indigo bookings, and 3 percent cashback on dining, grocery and entertainment. With over 14 million active cards, HDFC Bank is by far the largest credit card issuer in the country, and hopes to sell 1 million Ka-ching cards over the next three years.
HDFC Bank is one of India’s premier banks providing a wide range of financial products and services using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.
