Orient Electric has launched its new range of energy efficient inverter air-coolers powered by ECM (electronically commutated motor) technology, which is claimed to save up to 50 percent energy. The company which has a market share of 12 percent currently is eyeing 25 percent market share in the air-cooler segment in the next two years.
Orient Electric has established itself in the market as a one-stop brand for lifestyle electrical solutions which include Fans, Lighting, Home Appliances and Switchgears.
