In a bid to increase its market share by three percent, TVS Motor Company, third largest two-wheeler manufacturer in India is planning to launch a new product every three months. Moreover, the company will launch five new products by the end of 2013.
Recently, the company rolled out its second 125cc motorcycle - TVS Phoenix. The company’s first 125cc motorcycle was TVS Flame, which was introduced few years back.
TVS sells Star City, Sport, Max 4R in the entry level segment and auto-clutch TVS Jive while Apache RTR 160 and 180cc in the premium segment. The company also sells scooterette Streak, Scooty, Wego and three-wheeler TVS King in India.