IDFC First Bank has signed India's most iconic personality, Amitabh Bachchan, as its first ever brand ambassador. Amitabh Bachchan is a winner of countless prestigious national awards, an all-time favourite of the masses, and the country's most celebrated actor. Bachchan's personality perfectly resonates IDFC FIRST's brand persona and values pillars, that of Sincerity, Humility and Contemporariness.
IDFC First Bank provides a range of financial solutions to individuals, small businesses and corporates.