Tata Power’s Club Enerji successfully taps into youth power to promote sustainability

16 Mar 2020 Evaluate

Tata Power’s Club Enerji, a 12-year old sustainability initiative targeting school children, has emerged as a successful model years ahead of it becoming a global movement. Tata Power Club Enerji, which one of its most successful sustainability initiative has brought in 533 participating schools across India that has saved 29.8 million units of power since it started in 2007. At an average per capita consumption of around 1,200 units, the savings in power can be equated to the annual consumption for around 25,000 households in India.

Tata Power Club Enerji is also a ‘reverse parenting’ platform to propagate efficient usage of energy and to educate the society on climate change issues. Through this innovative platform that advocates the larger sustainability message to society through school children offers simple energy saving and resource conserving tips, that makes considerable difference in protecting the planet and strengthening India’s energy security.

Tata Power Company is India’s largest integrated power company with a growing international presence.

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