Asian Paints has brought back its iconic 2007 ad film, ‘Har Ghar Chup Chap Se Kehta Hai’. This popular TVC had stirred many emotions amongst its viewers back then and it aims to reignite a similar feeling today with a new 50 sec digital film. Narrated by creative genius Piyush Pandey, the film has been beautifully stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period.
Amidst the challenging times, Asian Paints is inspiring people to stay home and stay safe during the quarantine period. The brands nostalgic concept shows the daily lives of various people during the current situation. As the voiceover says ‘har ghar chup chap se kehta hai, andar zyada kaun rehta hai', the clippings bring to life people going on with their daily lives amidst the current situation.
Asian Paints is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. The Company's business segments are Paints and Home Improvement.