Max Life Insurance and YES Bank have declared a 5-year extension to their strategic bancassurance relationship. Max Life Insurance is a joint venture between Max Financial Services and Mitsui Sumitomo Insurance Co.
Through this renewal of their bancassurance partnership both the companies have reaffirmed their commitment to invest in building a digitally enabled ecosystem that will provide a seamless experience for customers in their financial planning and protection journey.
Building on the 15-year partnership, Max Life and YES Bank remain committed to offering their customers a broad range of need-based products and services, deploying technology across the customer value chain to further enhance efficiencies and leveraging existing ecosystems to facilitate superior experiences for their customers. To commemorate the extension of the partnership for another 5 years, the companies will dedicate the current financial year as the ‘Year of the Customer’ with sharper focus on customer obsession.
Max Financial Services, a part of the Max Group, is the holding company for Max Life, India’s largest non-bank, private life insurance company.