TVS Motor Company has acquired Britain's iconic bike manufacturer Norton Motorcycles for GBP 16 million (around Rs 153 crore). Founded by James Lansdowne Norton in Birmingham in 1898, Norton Motorcycles is among the most popular British motorcycle brands of all time.
Norton Motorcycles is known for its classic models and range of luxury motorcycles ranging from authentic retro classic reboots of the famous Commando to its contemporary 200 bhp, 1200cc V4 superbikes. The transaction is in line with the company's effort to cater to the aspirations of discerning motorcycle customers.
TVS Motor Company is a leading two and three-wheeler manufacturer, and is the flagship company of the TVS Group.