MoneyWorks4Me

Bajaj Auto’s Discover becomes world’s largest selling motorcycle

03 Oct 2012 Evaluate

India’s largest two-wheeler company, Bajaj Auto’s - Discover has become the world’s largest selling motorcycle brand, overtaking Hero Splendor in the month of September 2012. Discover sold a record 122,968 bikes in the month of September to become the world leader.

Discover has successfully been positioned as ‘Chalta Nahi Daudta Bike’ thereby appealing to the commuters who would like to evolve to more sporty bikes.

Discover has been a technology and marketing success story for the company. The recently launched Discover 125 ST generated an overwhelming response and has sold 35,000 bikes in September - within 3 months of launch. 

Peers
Company Name CMP
Bajaj Auto 9989.40
TVS Motor Company 3978.20
Hero MotoCorp 5099.65
Eicher Motors 6975.00
OLA Electric Mobilit 36.60
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