Eastern Treads, a member of Rs 600-crore Eastern group, is on the brink of a major expansion. It has started enforcing a set of well-thought-out strategies to power the company to bigger growth. The company is rapidly involved in the process of new product development and venturing into overseas markets.
The company aims to launch new line of value-added products catering to the requirements of airlines and defence, as part of this expansion. It has the latest technology to manufacture tyre retreading materials both in hot and cold processes.