Hindustan Unilever (HUL) is focusing on e-commerce and modern trade channels, which it considers as channels of the future, besides accelerating premiumisation of its portfolio, with consumer preference constantly changing in the wake of coronavirus pandemic.
The new technologies are changing the landscape of sales, and the company is evolving to adapt to the trends by embedding technology across its end-to-end value chain to build a business, which is future-fit.
HUL is India’s largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of nine out of ten Indian households.
