Parag Milk Foods has launched 'single origin' cow ghee which will initially be sold to consumers on a subscription model, and later rolled out to select outlets and e-commerce platforms. The product, under its brand 'Pride of Cows', is priced at Rs 1,500 per litre and Rs 780 for 500 ml cow ghee.
It is yet another step towards consolidating its position as a leader in the farm-to-home dairy concept. With this launch, the company aims to offer consumers a wider range of dairy products under the premium category. The brand 'Pride of Cows' is targeted towards consumers who believe in leading a healthy lifestyle through consumption of natural and pure products.
Parag Milk Foods, established in 1992, is the largest private dairy FMCG company with a pan India presence.
