Marico has forayed into the traditional Ayurveda products through its popular brand Saffola. The company has introduced Saffola ImmuniVeda range in the healthy foods and immunity-boosting space, a segment which is witnessing a rapid growth led by the increased awareness and interest post-pandemic by the people.
The new range consists of Saffola Kadha Mix and Saffola Golden Turmeric Milk Mix, both made with the goodness of traditional recipes along with added ingredients. The new range is being made available across modern trade outlets and e-commerce platforms along with its own online Saffola stores.
Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.
