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Archies in alliance with UNICEF launches new range of cards and stationery

16 Oct 2012 Evaluate

The United Nations Children’s Fund (UNICEF), a world renowned UN agency working in the field of child education and welfare in collaboration with Archies, has launched a new range of cards and stationery. Both the parties have got Amitabh Bachchan to promote the same whereby in a recent TV commercial, he is seen promoting UNICEF cards, expressing his views.

UNICEF has introduced 40 designs of cards, 2 designs each of calendars, diaries and notebooks for Diwali, Christmas and New Year. These are being marketed through Archies and Hallmark stores.

Besides, UNICEF has also launched an everyday range of cards for wishing Happy Birthday, Anniversary, Missing you, Thank you. Good Luck, Congratulations etc. Moreover, this year, UNICEF has also introduced a novel concept for corporates to ‘THANK’ their customers, associates, to wish them and make them feel special through a special range of 26 cards, called Business Connections.

Archies is India’s top market leader and a Superbrand in the social expression industry with over 60% market share in the organized sector. Archies currently operates 203 exclusive company owned and operated outlets in 15 states 62 cities and 280 franchise outlets across India.

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