Hero MotoCorp launches new edition of iconic Splendor motorcycle

20 Oct 2020 Evaluate

Hero MotoCorp has launched a new edition of the iconic Splendor motorcycle – the Splendor plus Black and Accent. A first-of-its-kind initiative in the motorcycle category, the Splendor plus Black and Accent can be customized with the graphics of customer’s choice at the time of purchase. The unique concept is a result of the company’s innovative ‘Hero CoLabs’ contest.

As part of the contest, participants from across the country created graphic design themes for the Splendor plus motorcycle. Out of the thousands of entries, the top 3 designs have been put into production. These three designs are now be available to customers to choose from and have one of them installed on their new motorcycle. Customers can choose to purchase the motorcycle without any graphics as well. Launched on April 7, 2020, Hero CoLabs provided the ideal platform to enthusiasts, brand fans, students and professionals to showcase their creativity and design skills. The Challenge received over 10,000 registrations. The results were announced on May 16, 2020.

Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.

Hero MotoCorp Share Price

5773.45 -79.60 (-1.36%)
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