Marico launches Saffola Arogyam Chyawan Amrut Awaleha

21 Oct 2020 Evaluate

Marico has forayed into the Chyawanprash category with the launch of Saffola Arogyam Chyawan Amrut Awaleha. In line with its aim to strengthen its presence in the health and immunity-boosting segment, the company has introduced an enhanced variant of the traditional Chyawanprash. Saffola Arogyam Chyawan Amrut Awaleha is an Ayurvedic Rasayana combining the goodness of traditional Chyawanprash with a proprietary combination of added ingredients that consists of Ayush Kwath herbs, Ashwagandha, Turmeric, Giloy and 50% more Amla.

The COVID-19 pandemic has led to an increased awareness and need for superior quality immunity boosting products. Consumers are proactively seeking solutions that can easily integrate into their daily routine. While Chyawanprash is widely recognised in India as a source of nutrition for better immunity, there is a growing demand for added benefits to address the extraordinary situation of the pandemic. Thus, Marico has introduced Saffola Arogyam Chyawan Amrut Awaleha that not only boosts immunity but also supports respiratory health needs of today while providing relief from cough, cold and sore throat.

Marico is one of India’s leading Consumer Products Group, in the global beauty and wellness space. Its products are sold in India and about 25 other countries in Asia and Africa.

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AWL Agri Business 252.70
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