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Britannia Industries jumps on expecting rural segment to account for 35% of total sales in next 18 months

22 Oct 2020 Evaluate

Britannia Industries is currently trading at Rs. 3449.95, up by 56.90 points or 1.68% from its previous closing of Rs. 3393.05 on the BSE.

The scrip opened at Rs. 3410.00 and has touched a high and low of Rs. 3494.70 and Rs. 3410.00 respectively. So far 25348 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 4015.00 on 21-Jul-2020 and a 52 week low of Rs. 2100.55 on 23-Mar-2020.

Last one week high and low of the scrip stood at Rs. 3795.00 and Rs. 3374.80 respectively. The current market cap of the company is Rs. 83285.05 crore.

The promoters holding in the company stood at 50.58%, while Institutions and Non-Institutions held 27.50% and 21.92% respectively.

Britannia Industries is expecting the rural segment to account for about 35 percent of its total sales in the next 18 months from 30 percent currently on the back of network expansion. The company is using the current opportunity, when the rural market is showing a higher rate of growth than the urban segment, to expand its reach by investing and adding more distributors. Besides, the company is also democratizing some of its premium offerings by making them available in small packs for lower-income consumers.

Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment.