Emami enters into home hygiene segment under 'Emasol' brand

18 Nov 2020 Evaluate

Emami has entered into home hygiene segment with products under 'Emasol' range. In order to promote the new products, the company has roped in Indian cricketer Shikhar Dhawan as the global brand ambassador for its Emasol range. To begin with, the company will offer disinfectant floor, toilet and bathroom cleaners along with 'antibacterial' dish wash gel and an all-purpose sanitiser.

Its Emasol home hygiene products will be available in the price range of Rs 30 to Rs 199, depending on product and size of packs, and will be launched across general trade, modern trade and e-commerce channels with a major focus on urban metro markets, which are expected to contribute majorly to its overall sale.

Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.

 

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