Eicher Motors’ motorcycle arm -- Royal Enfield has introduced two new colour variants of its best-selling motorcycle, the Classic 350 - Metallo Silver and Orange Ember. The new variants of the Classic 350 have been conceptualized in bright new hues and also come with alloy wheels and tubeless tyres.
Additionally, the Classic 350 will now be available on the Royal Enfield Make It Yours - MiY - initiative. Customers can now customize and accessorize their motorcycles through the MIY initiative available on all channels, dealerships, website and the RE App. Introduced first on the 650 Twin motorcycles, and subsequently made available on the newly launched easy cruiser, Meteor 350, MiY is now available on the Royal Enfield Classic 350 as well. In a phased manner, MiY will be made available across all motorcycles in the Royal Enfield portfolio.
Eicher Motors is an India-based company, which is engaged in manufacturing automobile products and related components. The company operates in business verticals, including motorcycles, commercial vehicles and personal utility vehicles.
