Hero MotoCorp is expecting the tie-up with Harley-Davidson to help accelerate its presence in the premium bike segment where it aims to establish a complete portfolio cutting across segments and engine capacities. The company, which is the leader in the budget bike segment (100-110cc), is also in the process of developing electric two- wheelers for both mass and premium segments. The company’s strategy is to create a full portfolio of premium across segments and across engine capacity. Towards this, the company already launched XPulse and Xtreme in the 200cc and 160cc segment, respectively. Over the next few years, it will continue to fill this portfolio with more and more new models.
The Harley-Davidson partnership accelerates and enhances the company's premium segment strategy.
Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters.
