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ICICI Prudential Life Insurance, RBL Bank enter into bancassurance partnership

09 Dec 2020 Evaluate

ICICI Prudential Life Insurance and RBL Bank have entered into a bancassurance partnership to offer an array of life insurance products to the Bank’s customers. This alliance will enable over 8.7 million customers of RBL Bank to access and seamlessly purchase customer-centric protection and long-term savings products of the Company and provide financial security to themselves and their families.

RBL Bank will distribute ICICI Prudential Life’s products through its network of 398 branches spread across 28 states besides it’s internet and mobile banking touch-points, that distinguish the Bank’s multi-channel distribution network. For ICICI Prudential Life, the partnership will deepen and further strengthen its multi-channel distribution network. Through this tie-up, the entire bouquet of ICICI Prudential Life’s insurance plans on the protection and savings platform will be available for purchase to customers of the Bank.

ICICI Prudential Life Insurance Company offers a range of products to cater to the specific needs of customers in different life stages, enabling them to meet their long-term savings and protection needs.

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